e-commerce

Online automotive parts sales, or e-tailing, continues to be the fastest growing segment in the automotive aftermarket and we, at R&R Marketing Consultants, Inc. are ready to support your e-commerce needs. We maintain a high level of contact with both “bricks and clicks” retailers (traditional retailers and distributors that also operate online stores) and “pure-play” (online only) e-tailers who purchase from our clients. We also work with multiple marketplace sites, providing support and guidance for clients who engage in those platforms. We provide support in account set up, item set up, data management, content management and enhancement, brand management, search optimization, new product launches and targeted promotions. We perform regular catalog, content and keyword audits to ensure your product listings are current, accurate and relevant. We also complete regular inventory reviews and provide recommendations to continually drive conversion through product availability. We work with the industry’s leading data providers to supply your data feeds to approved customers. We also provide consulting on client and customer websites, reviewing the complete shopping experience, content quality, social media marketing as well as support in loading products and more. We are excited to see our e-commerce team continue to evolve and expand to exceed our client’s expectations.

Data Management

Data is a critical lifeline from the manufacturer to distributors and retailers. Today’s consumers are digitally savvy and expect more information, more quickly than ever before. RRMCI has invested in its own tech data team to fast track important product data throughout its customer base. Simply put, you send your product data and we format and deliver your product information, customized to each customer based on their needs.

RRMCI’s data team consists of three e-Commerce Business Analysts who collectively work as a team to provide:

• Data/SKU audits to ensure complete product coverage

• Line reviews to assist the sales team in analyzing categories of strength, as well as areas of opportunity

• New item load sheet processing within 48-hours to customers in their prescribed format

• Digital assets review to ensure customers and consumers have the right image for every product

• Robust content enhancements

• Close relationship with data providers including DCi and SEMA Data Co-op